Case Study : Website Design for Dermatology
Flash Corp faced a decline in their market presence. Our task was to rejuvenate their brand and strengthen their digital footprint.
- Website Design
The challenge
- Subpar Landing Pages: Existing landing pages were poorly designed, with irrelevant ad copy and low visual engagement, leading to a high cost per acquisition (CPA) and poor organic performance.
- Scalability Issues: The existing web architecture could not easily accommodate new locations or services, limiting the ability to scale alongside business growth.
- Poor User Experience: The site had a confusing visual hierarchy with hidden testimonials and a lack of actionable CTAs, which negatively impacted user engagement and conversion rates.
Goals
- Increase patient volume across all locations through optimized web design and digital presence.
- Enhance scalability to support growth as new practices are acquired.
- Improve the overall Quality Score to reduce CPA and outperform competitors in the market.
The strategy
1. Optimized Landing Page Design and User Experience
To improve the patient journey and conversion rates, Cardinal Digital Marketing developed a unified landing page strategy for Water’s Edge and Riverchase Dermatology. The new pages featured:
- Cohesive Visual Identity: Ensured a consistent brand experience across all locations, with new pages that were easy to launch and customize.
- Enhanced Information Hierarchy: Redesigned to prioritize key information like services, insurance details, and location-specific testimonials.
- Geo-Personalization: Set up HIPAA-compliant geo-personalization to show location-relevant information based on user IP, streamlining the patient journey.
2. Website UX Improvements
We built lightweight, fast-loading pages that were optimized for both desktop and mobile. Key features included:
- Sticky CTAs: Persistent call-to-action buttons that followed users as they scrolled, making it easier to schedule appointments.
- Integrated Modules: New modules added for testimonials, FAQs, insurance accepted, and location-specific details to enhance user engagement.
3. Ad Copy and Messaging Strategy
Ad copy was overhauled to align with the new landing page designs, ensuring consistency between ads and landing pages to boost Quality Scores and reduce CPA. This alignment helped to create a more seamless experience from ad click to conversion.
Other works
What our clients said
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